Month: November 2024

… And how to avoid them

Fun fact about social media phishing scams — they tend to come in waves. Once companies like Meta see a pattern, they shut it down across the board. And that works, until the scammers figure out a new take on that game and it starts all over again.

We are seeing that wave again now — this page has been hit with five phishing attempts so far today. Obviously, these are mostly AI and bots now — anyone who takes the time to read the page would probably not waste the time. For one thing, it’s not going to work, for another, we always report them to Facebook.

Most social media phishing scams work on the same basic format — you get a fake warning that your account is suspended or going to be suspended.

We have illustrated exactly how this works below with an actual phishing attempt against one of our Facebook accounts.

And remember Rule No. 1: It’s always a scam (especially with these Facebook warnings … always).

And a quick reminder, never do what we did here, just ignore the phishing attempt. Interacting in any way, even reporting it to Meta, can put you on the scammer’s radar. We are professional scammer botherers.

Email and Text as a New (Old) UI

Why did we decide to build Safe Horizon with an experience that doesn’t require you to log in to a website or install another app? It’s simple: We wanted Safe Horizon to be as seamless and natural to use as possible. 

Today, people are bombarded with messages — texts, emails, notifications — many of which demand immediate action. Scammers know this all too well. They create a sense of urgency, pressuring you to act fast with messages that suggest some dire consequence if you don’t respond immediately. Unfortunately, when it comes to these scam messages, “doing something” is often the wrong move.

This is why we designed Safe Horizon to fit right into the tools you’re already using — email and text. If you receive a message that seems suspicious, you can instantly forward it to Safe Horizon without needing to switch devices, open a new app, or remember another login. By making it this easy, we give you a clear action to take right where you are, letting you feel proactive and protected without unnecessary steps.

The second reason we chose this approach? You already have enough logins to remember. Even people who use password managers still have to interact with those tools, filling out login details and navigating extra steps to access new sites or apps. Adding another login would only complicate things, creating one more barrier when the goal is to keep you safe in real time.

Lastly, thanks to the power of AI, Safe Horizon’s email and text-based UI doesn’t compromise functionality. The AI we’ve built can handle natural, straightforward interactions, so there’s no need to learn a new site or interface. Everything is designed to be as simple and accessible as possible, so you can get the guidance you need and get on with your day, fully protected.